Malaysia PM Anwar to debut an AI double that sounds just like him

Malaysian Prime Minister Anwar Ibrahim is set to introduce a groundbreaking initiative: an artificial intelligence avatar that embodies him. Dubbed PMX AI, this digital counterpart is designed to engage with the public, marking a novel step in government outreach.

The AI avatar has been meticulously developed by Zetrix AI Bhd, a Malaysian digital infrastructure firm. It draws upon Anwar's extensive body of work, including his speeches and government policy records, to ensure its voice and appearance are unmistakably his. The project, an initiative of Anwar's political party, Parti Keadilan Rakyat (PKR), is expected to debut soon.

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AI will transform governance and politics.

Engineers have equipped PMX AI with agentic capabilities, allowing it to autonomously handle tasks by breaking them down into manageable steps. Zetrix's "personal knowledge" model continuously feeds the AI with the prime minister's latest remarks, enabling it to provide sharp, real-time responses. The prime minister's office released a video introducing the avatar, describing it as a "digital extension of myself. Ready to listen, assist and serve the people."

Beyond its conversational abilities in English and Malay, PMX AI is intended to streamline access to government services, assisting users with tasks like renewing driver's licenses and processing payments. It will also guide individuals toward government training programs and job opportunities by understanding their circumstances through conversation. This initiative aligns with Anwar's vision for Malaysia, emphasizing digital investment and the nation's transition to higher-value industries, while also appealing to younger voters.

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No leader can be everywhere, at every moment. That is the reality. It’s not merely an avatar. It is a digital extension of myself. Ready to listen, assist and serve the people.