Marketing 360: Anger communication - what is happening in our society?

For the 13th time, the "PR Impact Awards 2026" is set to bring together professionals from the fields of communication, marketing, and business. The event will serve as a platform for discussions, presentations of the year's most impactful projects, and an awards ceremony.

This year's central theme, "Anger Communication: Emotions or Facts?", addresses the evolving nature of public discourse. The organizers highlight that communication has become more complex, sensitive, and rapid than ever before in recent years. Topics are becoming more contentious, reactions are intensifying, and facts alone are losing their impact without a foundation of trust.

The conference aims to explore strategies for effective communication in this challenging environment, focusing on how to be both heard and understood. To inform these discussions, a communication market research study was conducted in preparation for the event. The findings of this study are expected to shed light on the current state of communication and provide insights into navigating the complexities of emotional responses versus factual reporting.