Mayday's Ashin Teams Up with Superstar Jackson Wang, Reveals 'Secret' Collaboration

Mayday frontman Ashin and global artist Jackson Wang have joined forces for a new Pepsi advertising campaign, culminating in a collaborative theme song titled "Alive." Ashin penned the lyrics and composed the music for the track, and both artists served as co-producers, blending their distinct musical talents.

Jackson Wang, known for his versatility, has transitioned from a fencer to a musician who has performed on the main stage at Coachella for three consecutive years. He is also the founder of TEAM WANG records and TEAM WANG design. Ashin, a celebrated musician and the driving force behind the fashion brand STAYREAL, has a prior connection with Pepsi, having previously collaborated on the song "Reckless" to inspire youth to pursue their dreams.

"Alive" continues this theme of aspiration, emphasizing perseverance and continuous self-improvement. The music video, directed by Golden Melody Award winner Chen Yi-Jen, features Ashin and Wang filming separately in different cities before finally coming together in Beijing. Ashin expressed his admiration for Wang's stage presence, particularly a water-based performance segment, calling the collaboration a long-awaited opportunity.

Wang reciprocated the sentiment, calling the collaboration with Ashin a "pride." When asked about their conversations during the shoot, both artists playfully described the content as a "secret," highlighting a shared sense of camaraderie and mutual respect despite it being their first official collaboration.