MB Inc. Launches Cura Batik Boutique and Amanjaya Travels to Boost Perak's Economy and Heritage

Menteri Besar Incorporated (MB Inc.) has strengthened its role in Perak's economic development and heritage preservation with the inauguration of two key initiatives: the Cura Batik boutique and Amanjaya Travels Sdn. Bhd. The launch, officiated by Menteri Besar Datuk Seri Saarani Mohamad, signifies MB Inc.'s dedication to balancing economic growth with the safeguarding of the state's invaluable artistic, cultural, and heritage assets.

The Cura Batik boutique is positioned as a premium brand that elevates Perak's distinctive batik art, featuring the Bunga Kelumpang motif as the state's official symbol of pride. According to MB Inc. CEO Datuk Anuar Zainal Abidin, the boutique aims not only to elevate local heritage art but also to generate sustainable economic value for the state's craft industry practitioners.

Simultaneously, Amanjaya Travels, a wholly-owned subsidiary of MB Inc., was launched as a Destination Management Company (DMC). Its mission is to promote the beauty, heritage, and unique exclusive tourism experiences offered by Perak. The company will provide comprehensive tourism and event management services for corporate clients, government agencies, institutions, and private groups, targeting destinations like Royal Belum, Kuala Kangsar, and Gaharu Tea Valley.

These initiatives reflect MB Inc.'s commitment to contributing directly to the socio-economic development of Perak. By opening new avenues and opportunities for craft industry players and the tourism sector, the company seeks to transform the state's tourism landscape into a globally competitive destination. The launch event also included the signing of a Memorandum of Understanding (MoU) between MB Inc. and Kraftangan Malaysia (Malaysian Handicraft Development Corporation).