Medellín's commerce set for $571 billion boost from Father's Day and World Cup kickoff

Medellín's commerce is experiencing an exceptional revival this June, fueled by a dual celebration of Father's Day and the kickoff of the World Cup. This convergence is projected to inject approximately $571 billion Colombian pesos into the local economy.

According to a survey by Fenalco Antioquia, 80% of respondents plan to celebrate Father's Day, with clothing and footwear being the preferred gifts, followed by dining out. Most shoppers, nearly 70%, opt for physical stores, with budgets typically ranging from $100,000 to $300,000 pesos.

The World Cup is also a significant economic driver, particularly for the food and beverage sector, which anticipates a 69% boost from home and establishment consumption during matches. Sales of televisions and technology have surged by up to 57% in recent months, with projections for Colombia jersey sales to more than double.

María Fernanda Galeano, Medellín's Secretary of Economic Development, highlighted commerce as a vital pillar, contributing 15% to the city's value-added and supporting over 400,000 jobs. Both the Mayor's Office and Fenalco Antioquia are urging citizens to support formal businesses during this festive weekend to bolster economic and social development.