Media Crucial for Strengthening Malaysia's Agriculture and Food Security

The media holds significant power in bolstering Malaysia's strategic agriculture and food security sectors, contributing to economic growth and ensuring national food stability. Deputy Minister of Agriculture and Food Security Datuk Chan Foong Hin highlighted the media's role in disseminating vital information.

Chan emphasized that media outlets can foster public comprehension, trust, and enthusiasm for the increasingly modern and dynamic agro-food industry. He noted that this is essential for the sector's importance to the welfare of the people and the nation's stability. The minister spoke at the Agrobank Media Awards 2026 ceremony in Kuala Lumpur.

In the face of global challenges such as climate change, food supply chain volatility, and rising production costs, food security has become paramount. Chan stated that the media acts as a critical bridge connecting government policies, industry players, and the public. Through reports, articles, documentaries, and creative content, the media helps educate citizens on agricultural, food, and national food security issues.

Furthermore, the media is instrumental in showcasing the success stories of farmers, breeders, fishermen, and agro-entrepreneurs who form the backbone of the sector's development. These narratives, Chan believes, inspire the public and demonstrate to younger generations the substantial potential within agriculture for income generation, innovation, and economic advancement. He also acknowledged Agrobank's ongoing support for the agro-food community through financing and development programs.