Mercedes-Benz is rethinking the car showroom with its new Singapore Studio

Mercedes-Benz is redefining the car showroom experience with its new "Studio" concept, launching its first Southeast Asian iteration in Singapore at the iconic Gardens by the Bay.

This innovative space, situated within the Future of Us Pavilion, transcends the traditional dealership model. It is designed as a community hub, integrating automotive displays with art installations, retail offerings, and community programming. The Singapore Studio is a temporary, year-long residency, reflecting the brand's strategy to engage with customers in their living, working, and leisure spaces.

Marcel Luis Mustelier Perez, president and CEO of Mercedes-Benz Singapore, highlighted Singapore's dynamic environment as ideal for the Studio. "We're bringing the brand closer to the people and the city we serve, while showing where luxury is heading," he stated at the launch. The Studio aims to connect with a broader audience, extending beyond dedicated car enthusiasts.

The Studio features "Canvas," an evolving platform for creative expression where Mercedes-Benz vehicles are presented alongside art and design through collaborations with local and regional artists. It debuts with "Liquid Studios Singapore," a digital artwork commissioned from Singapore-based Metamo Industries. Visitors can also experience the all-new GLC 400 4MATIC electric, featuring a redesigned illuminated grille. Additionally, "Commune" offers a cafe and social hub, furnished by local partners, providing a space for lifestyle experiences, limited-edition merchandise, and culinary collaborations.

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Singapore’s energy, creativity, and spirit of innovation make it the perfect home for the Studio. We’re bringing the brand closer to the people and the city we serve, while showing where luxury is heading.