Mercure Living Genting Highlands to boost hospitality

Genting Highlands is set to solidify its status as an international hospitality and tourism destination with the upcoming launch of Mercure Living Genting Highlands in 2028. This project marks the largest Mercure Living branded hotel condominium globally.

The RM1.06 billion development is a strategic partnership between Tropicana Corporation Berhad and Accor. It is integrated within the TwinPines Serviced Suites at Tropicana Grandhill, a wellness-focused area within the expansive 241.2-hectare Tropicana WindCity integrated township.

This rebranding transforms the development from conventional serviced suites into a professionally managed, branded hospitality asset under the Mercure Living banner. The "kondotel" concept merges individual unit ownership with world-class hospitality management. Owners can generate rental income through a professional management program, leveraging Accor's international distribution network, loyalty program, and global operational standards to enhance occupancy rates, guest experiences, and long-term asset value.

Mercure Living Genting Highlands focuses on long-term stays and serviced residences, catering to modern travelers seeking home-like flexibility and comfort. It combines hotel amenities with residential living. Ixora Ang, Tropicana's Managing Director of Marketing, Sales, and Business Development, highlighted that the Mercure Living concept allows owners to enjoy a fully serviced "kondotel" experience and automatically become Gold members of Accor's ALL loyalty program.

"Owners will become part of over 100 million ALL Accor members and enjoy Gold membership privileges at more than 4,500 Accor hotels across 45 brands worldwide," Ang stated. "Meanwhile, branded residences offer stronger investment potential and provide peace of mind to owners." The project, scheduled to open in 2028, will feature 1,443 fully furnished suites with kitchen and dining facilities, an all-day dining restaurant, executive lounge, multipurpose hall, heated swimming pool, fitness center, and various lifestyle amenities. The development has already achieved an 88% sales rate, indicating strong demand for branded hospitality residences.

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Owners will become part of over 100 million ALL Accor members and enjoy Gold membership privileges at more than 4,500 Accor hotels across 45 brands worldwide. Meanwhile, branded residences offer stronger investment potential and provide peace of mind to owners.