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🇩🇰 Denmark /Economy & Trade

Merrild owner increases profit despite higher raw material costs

From Berlingske · () Danish

Translated from Danish and summarized by DistantNews. Read the original for the full story.

At a glance

News Sources not specified Context piece
  • Lavazza Denmark, which owns Merrild Kaffe, saw its revenue increase by 260 million Danish kroner to 1.47 billion kroner, with profits rising slightly to 55.6 million kroner.
  • The company faced challenges from geopolitical unrest, climate change, and rising commodity prices, impacting the complex coffee market.
  • Lavazza Denmark noted a growing demand for whole bean coffee and a positive reception to its new iced coffee, adapting to evolving consumer habits.

Despite consumers being cautious with their spending at supermarkets and closely monitoring food prices, they are apparently not cutting back on coffee. Lavazza Denmark, the company behind Merrild Kaffe, reported a significant revenue increase of 260 million kroner, reaching 1.47 billion kroner. The company's profit also saw a slight rise, growing from 46.4 million kroner to 55.6 million kroner, according to its annual report.

Managing Director Tom Faurschou stated that consumer behavior was not the only challenge the coffee company faced last year. Like its competitors, Lavazza Denmark experienced pressure from multiple fronts. "The entire coffee industry has been challenged. Geopolitical unrest, climate change, rising commodity prices, and changes in demand have made the market more complex," he commented on the financial results.

The entire coffee industry has been challenged. Geopolitical unrest, climate change, rising commodity prices, and changes in demand have made the market more complex.

· Tom FaurschouManaging Director of Lavazza Denmark, commenting on the company's financial results and market challenges.

The company is observing shifts in consumer habits, particularly the continued growth in sales of whole coffee beans. Additionally, consumers have embraced the company's new iced coffee, which is popular among younger demographics. "Coffee is no longer just a black, hot drink. For coffee to remain a staple in everyday life in the future, we must understand the new habits and expectations shaping the category," Faurschou added.

Lavazza Denmark is a subsidiary of the Italian company Lavazza, which has been selling coffee for four generations. Lavazza acquired Merrild Kaffe in October 2015, and the Danish company was renamed Lavazza Denmark in 2024.

Coffee is no longer just a black, hot drink. For coffee to remain a staple in everyday life in the future, we must understand the new habits and expectations shaping the category.

· Tom FaurschouExplaining the need for Lavazza Denmark to adapt to evolving consumer preferences.
About this summary

Originally published by Berlingske in Danish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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