Messi or Ronaldo? Study links football fan preference to political ideology

The age-old debate of Messi versus Ronaldo may be more than just a matter of footballing preference; it could be linked to political ideology, according to a recent international study. Researchers from Nanyang Technological University in Singapore surveyed over 10,000 people in 26 countries, including Finland, to explore the connection between fan loyalty and political thought.

The findings suggest a correlation: individuals who identify as more liberal tend to favor Lionel Messi, while those who consider themselves more conservative often prefer Cristiano Ronaldo. This distinction was particularly pronounced among younger respondents. Assistant Professor Saifuddin Ahmed, who led the study, noted that political identity can manifest in cultural preferences that appear distant from politics.

Ahmed explained that the differing public images of the two stars likely play a role. Messi is often perceived as a quieter, team-oriented player, whereas Ronaldo is known for his open ambition and emphasis on individual success. "People may be more attracted to a player whose public image aligns with their own values," Ahmed stated in a university press release. The researchers believe the choice might reflect which personality resonates more with an individual's self-perception, rather than solely being about on-field achievements like goals or awards.

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The results suggest that political identity can be reflected in cultural preferences, which appear to be far removed from politics.

The study also observed that respondents who consume news primarily through short-video platforms leaned more towards Ronaldo. Globally, Ronaldo emerged as the preferred player in 11 countries compared to Messi's 8, with seven countries showing no significant difference in support. However, Messi has a notably stronger following in South Korea and Argentina. Finland, where the study included over 400 respondents, falls into the "Messi camp" with a slight preference for the Argentinian star, reflected in scores of 4.92 for Messi versus 4.62 for Ronaldo across seven variables.

Researchers suggest Messi's generally positive media portrayal in Finland, contrasted with Ronaldo's perceived self-centeredness, might contribute to this. Ronaldo's current move to Saudi Arabia could also impact his popularity. While Messi also earns millions as a tourism ambassador for Saudi Arabia, his image has remained less tarnished.

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Messi is often seen as a quieter, team-first figure, while Ronaldo is known for his open ambition and emphasis on individual success. People may be more attracted to a player whose public image aligns with their own values.