Meta launches AI-powered Seller app for Facebook Marketplace

Meta, the parent company of Facebook, Instagram, and WhatsApp, has launched Seller, an independent application driven by artificial intelligence specifically for sellers on Facebook Marketplace. The release coincides with the 10th anniversary of Marketplace, a free section within the social network for buying and selling new or used items.

The free app, now available on the App Store for users over 18 in the United States, allows users to log in with their Facebook accounts, automatically syncing their listings and sales history. Content created in Seller will seamlessly appear on Marketplace, where buyers are already active. A key feature is AI-powered ad creation, where Meta's artificial intelligence can auto-complete titles, descriptions, suggested prices, and categories simply by uploading a photograph.

Seller also provides a unified inbox to organize buyer messages by item, inventory management tools, and performance statistics covering views, clicks, and sales. Tom Alison, head of Facebook, described Seller as providing sellers with the same utility that video editing tools offer content creators. Currently, over 430 million items are listed globally each month on Facebook Marketplace.

In a related development, Meta has also rolled out a free "human verification" feature for Facebook. This tool enables users to upload video selfies to confirm their identity. Those who complete this process receive a gray badge next to their profile name, assuring other users they are interacting with a real person rather than a bot.

“

Seller will be for the sellers what the video editing tools are for the content creators.