Meta launches new app 'Seller' to provide sales tools for merchants

Meta is rolling out a new application named 'Seller,' designed to equip merchants with specialized tools for their operations on Facebook Marketplace. This move signals Meta's commitment to bolstering its e-commerce capabilities and improving the user experience on its platform.

The 'Seller' app is built to seamlessly integrate with existing Marketplace accounts, preserving current listings, customer communications, and sales records. This continuity aims to provide a smooth transition for merchants already active on the platform. The app's feature set includes artificial intelligence-driven tools to simplify the creation of product listings, a consolidated inbox for managing buyer interactions, robust inventory management functions, and performance analytics to assist sellers in refining their business strategies.

With 430 million items listed monthly across its global Marketplace, Meta is keen to enhance its competitive edge against established e-commerce players like eBay. The introduction of 'Seller' is part of a broader strategy to strengthen its position in online retail. Additionally, Meta is introducing 'Facebook Verified,' a free badge intended to assure users of the authenticity of profiles by requiring a selfie-based verification process, addressing growing concerns about online safety and trustworthiness.