Meta pulls new AI image feature after days of backlash

Meta has abruptly withdrawn a new artificial intelligence feature that enabled users to generate images from content on Instagram, following swift and widespread criticism. The tool, named Muse Image, was launched on Tuesday as part of Meta AI, the company's chatbot.

This feature allowed Meta AI users to tag public Instagram accounts and subsequently use the content from those profiles to create AI-generated or altered images. The rapid rollout quickly ignited a backlash from users concerned about privacy and the misuse of their content. Meta responded by admitting the feature "missed the mark" and stated it is "no longer available."

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Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way. We've heard the feedback.

"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," Meta explained in its decision to pull the feature. "We've heard the feedback." Initially, Meta announced the feature would be limited to Instagram, but had plans to integrate more AI functionalities into WhatsApp, Facebook, and Messenger. The company is also developing an AI video tool.

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missed the mark