Mexican Brands Launch Special Editions to Celebrate 2026 World Cup

As the excitement for the 2026 World Cup builds, Mexican wineries and spirits producers are joining the celebration with a series of special edition releases inspired by the global football tournament.

Tequila Casa Dragones has unveiled its "Casa Dragones × El Coloso de Santa Úrsula" edition, curated by artist Gabriel Orozco. This special bottle pays homage to the Estadio Azteca, a significant piece of modern architecture designed by Pedro Ramírez Vázquez in 1966. The bottle features an intricate engraving and a green ribbon around its neck, marked with the years Mexico hosted the World Cup: 1970, 1986, and now 2026. Only 2,026 pieces of this limited edition are available.

Monte Xanic presents its "Anfitrión Excepcional" collection, featuring 12 labels of Calixa Cabernet Sauvignon–Syrah 2025. Each label is inspired by the nations visiting Mexico for the World Cup. Calixa is a blend of 80% Cabernet Sauvignon and 20% Syrah, aged in French oak, with an alcohol content of 12.8%. This collection is available for a limited time through various retail channels.

Johnnie Walker Red Label has also introduced a limited-edition design for its iconic bottle. For the first time in over a century, the Striding Man figure has changed its pose to commemorate the World Cup. Fans can choose from three different designs, one of which depicts a bicycle kick. The brand has also partnered with Mexican football legend Hugo Sánchez for its "Canta & Keep Walking" campaign.