Mexico launches 'Come Back for Mexico' campaign after World Cup

Mexico is rolling out a new campaign, 'They Came for the World Cup, They'll Come Back for Mexico,' aiming to capitalize on the global attention from the 2026 tournament. The initiative seeks to convert the enthusiasm of international visitors into return trips to explore the country's vast array of destinations.

The strategy, presented by the Secretary of Tourism, Josefina Rodríguez Zamora, will be promoted across digital platforms and social media. It targets individuals who traveled to Mexico for the World Cup, encouraging them to venture beyond the host cities of Mexico City, Guadalajara, and Monterrey. The goal is to showcase the hospitality, gastronomy, traditions, Pueblos Mágicos, cities, beaches, and cultural and natural heritage to a wider audience.

"Mexico was not only the best host of the World Cup; it is the best host in the world," stated Rodríguez Zamora on social media. She noted that positive stories, photos, and videos from tourists expressing interest in returning continue to circulate. The campaign intends to maintain international conversation about Mexico and boost traveler arrivals in the coming years, linking promotions to well-being, regional development, and shared prosperity.

Mexican embassies abroad, accredited diplomatic missions, business chambers, and state governments are invited to join the campaign's dissemination efforts. This collaboration aims to amplify its reach and solidify Mexico's status as a world-class destination. The government views the World Cup's legacy as an opportunity to enhance the country's international presence through a narrative emphasizing the warmth of its people and the authenticity of its tourist experiences. Official estimates suggest the World Cup could attract 5.5 million visitors and generate over $3 billion in economic benefits.

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Mexico was not only the best host of the World Cup; it is the best host in the world.