Mexico produces 302 million liters of tequila, seeks new international markets

Mexico produced over 302 million liters of tequila in the first half of 2026, with a significant portion destined for export. The country shipped 214.4 million liters abroad, marking a 3.3% increase in exports compared to the same period in 2025. The industry also consumed 1.27 million tons of agave during this time.

Despite its global reach, with tequila reaching consumers in over 120 countries, the market remains heavily concentrated. The United States alone accounts for 83% of Mexico's external sales. Secretary of Economy Marcelo Ebrard attributed this dependence to logistical advantages and trade obstacles in other markets, noting that some countries impose tariffs as high as 150% and other regulatory restrictions.

In response, the Mexican government has announced a strategy to eliminate these tariffs and trade barriers. The Economy Ministry plans to update its map of trade barriers and negotiate their removal, potentially implementing reciprocal measures if partners maintain unbalanced treatment of Mexican products. Ebrard emphasized that Mexico aims for more balanced conditions in global trade and seeks to protect its designations of origin, which are not universally recognized.

The tequila industry, which supports over 100,000 families directly, is a significant economic driver for Mexico. The agave landscape and its industrial facilities were also recognized 20 years ago as a UNESCO World Heritage site. The industry has pledged to collaborate with the government on innovation and regional development, while the Regulatory Council of Tequila (CRT) commits to maintaining strict quality control and traceability for every bottle.