"Minimal prices, maximum speed": "Camelia" pharmacy launches engaging online campaign

The "Camelia" pharmacy chain is rolling out a new image campaign designed to highlight the speed, convenience, and affordability of its online services. Rasa Rumbauskaitė, Marketing Director, expressed satisfaction with the continuous improvement of "Camelia's" online pharmacy, noting the increasing pace of daily life and the need for clarity and ease in managing one's health.

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Our new campaign aims to remind customers that when shopping at the 'Camelia' online pharmacy and using our mobile app, they can relax and confidently take care of their well-being at a low cost, choose from a wide range of products, and be assured of fast order fulfillment.

"Our new campaign aims to remind customers that when shopping at the 'Camelia' online pharmacy and using our mobile app, they can relax and confidently take care of their well-being at a low cost, choose from a wide range of products, and be assured of fast order fulfillment," Rumbauskaitė stated. She emphasized that "Camelia" is not only one of Lithuania's most popular online pharmacies but also a leading e-commerce platform, ranking 8th out of the top 100 Lithuanian e-commerce projects as of May 2026.

The online pharmacy has seen significant growth, with customer traffic increasing by 15% in the first seven months of this year compared to the same period last year. "We are making great efforts to meet consumer expectations and ensure maximum comfort throughout the shopping journey," Rumbauskaitė added. Recent enhancements include a mobile app, multilingual shopping options, voice search, a beauty test for easier cosmetic selection, and both paper and electronic gift coupons.

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We are making great efforts to meet consumer expectations and ensure maximum comfort throughout the shopping journey.

To further streamline the process for prescription and over-the-counter medications, customers can now complete a brief health questionnaire to expedite their orders, eliminating the need to wait for a pharmacist's call. "We are pleased that 97% of online pharmacy orders reach customers within just one business day," Rumbauskaitė said. The campaign's video clip, featuring actor Giedrius Savickas in a racing-inspired costume, visually communicates the message that online pharmacy shopping can be quick, simple, and convenient.

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We are pleased that 97% of online pharmacy orders reach customers within just one business day.