Miss Uganda Regional Search Begins in Jinja As V&a Sherry Backs Journey to the Crown

The search for Miss Uganda 2026 has officially begun, with the Eastern regional leg kicking off in Jinja over the weekend. V&A Sherry has partnered with the Miss Uganda Foundation to launch this nationwide hunt for the country's next beauty queen.

The launch event, held at Le Jouri Lounge, brought together current and former beauty queens, media personalities, and pageant enthusiasts. This event served as a prelude to the regional auditions, celebrating the pageant's history while initiating the search for ambitious young women eager to represent Uganda internationally. The competition returns to communities nationwide, seeking contestants who demonstrate leadership, talent, and ambition.

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Miss Uganda is about confidence, purpose and celebrating women who inspire others through their journeys. Those are the moments people naturally want to share, and that's where V&A Sherry feels most at home.

Following the Eastern regional finale, Nabirye Faith Magero, Ajambo Olivia, and Balwaani Patricia emerged as the top contenders. They will now compete in the Miss Uganda Grand Finale on October 10, where the winner will be crowned Miss Uganda 2026 and earn the right to represent Uganda at the Miss World pageant.

Roy Ronald Tumwizere, Brand Manager for V&A Sherry at Uganda Breweries Limited, stated that the partnership aligns with V&A Sherry's "Yours to Share" platform, which focuses on celebrating significant life moments. He noted that the Miss Uganda pageant embodies confidence, purpose, and the celebration of women who inspire others, aligning perfectly with the brand's ethos. The brand experiences, including signature cocktails and interactive activities, created a festive atmosphere throughout the weekend's launch.

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I am very happy that I have won today as queen to represent the East in the Miss Uganda pageant. This means everything to me. I'm grateful to everyone who believed in me and supported me. Representing Eastern Uganda is an honour, and I'm ready for the journey ahead.