Bell Lager celebrates 75 years with gold at the 2026 Monde Selection Awards

Uganda's original beer, Bell Lager, is celebrating a significant international achievement, securing a Gold Quality Award at the 2026 Monde Selection Awards. This recognition comes as the brand marks its 75th anniversary, underscoring a legacy of consistent quality since its inception in 1951.

The Monde Selection Awards, an independent international institute based in Brussels, rigorously evaluates consumer products. Bell Lager's Gold award signifies scores between 80% and 89%, a testament to its excellence in taste, quality, and production standards, as assessed by international experts through sensory analysis and laboratory testing.

Lillian Kansiime, Bell Brand Manager, expressed that the award is a strong validation of the brand's enduring standards. "This award proves that Bell’s quality has remained consistent across generations and reflects the discipline, care and craftsmanship that go into every stage of our brewing process," she stated. The recognition reinforces Bell Lager's sustained commitment to excellence over its 75-year history.

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Winning Gold at Monde Selection again, in our 75th year, is a strong validation of the standards behind Bell Lager. This award proves that Bell’s quality has remained consistent across generations and reflects the discipline, care and craftsmanship that go into every stage of our brewing process.

Beyond its brewing quality, Bell Lager has deeply embedded itself in Ugandan culture. The brand has a history of supporting local talent through initiatives like the Pearl of Africa Music Awards and Miss Uganda. It continues to foster the country's creative landscape through platforms such as Bell Obafest and Bell Jamz, championing artists and bringing communities together.

This year's 75th-anniversary celebrations are framed by the "Uganda's Very Own" campaign, which honors the people, stories, and cultural movements that define Ugandan originality. Kansiime added, "This recognition feels especially meaningful because Bell has always been, and continues to be, Uganda’s Very Own. From everyday moments of connection to milestone celebrations and music experiences, the brand has consistently been present where Ugandans come together. It is indeed a proud moment."

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This recognition feels especially meaningful because Bell has always been, and continues to be, Uganda’s Very Own. From everyday moments of connection to milestone celebrations and music experiences, the brand has consistently been present where Ugandans come together. It is indeed a proud moment.