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Model scout hunts for 'the next Suvi Koponen' in Helsinki
🇫🇮 Finland /Culture & Society

Model scout hunts for 'the next Suvi Koponen' in Helsinki

From Helsingin Sanomat · () Finnish

Translated from Finnish, summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • A model scout searches Helsinki for potential new faces for international runways, facing challenges in finding top talent in Finland.
  • The scout, Elina Hyvölä, actively seeks out individuals with the right height and build, even following potential candidates discreetly.
  • Despite the difficulties, Hyvölä remains hopeful in her pursuit of discovering the next prominent Finnish model.

Elina Hyvölä scans the crowds in Helsinki, searching for the next face to grace international runways. The model scout, on a mission to find Finland's next top model, acknowledges the difficulty of discovering such talent within the country but remains undeterred.

Hyvölä's search involves actively identifying individuals who possess the necessary height and slender build for modeling. In one instance, she spotted a promising young woman across the street. Hyvölä then discreetly followed the group the potential model was with, hoping for a closer look.

As the group began to move, Hyvölä moved quickly, crossing the street and positioning herself ahead of the young woman. She then lowered her sunglasses, ready to assess the potential candidate's features more closely. The pursuit highlights the dedicated and often persistent nature of scouting for new modeling talent.

DistantNews Editorial

Originally published by Helsingin Sanomat in Finnish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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