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Mom's Touch Opens 20th Mongolian Store, Eyes 25 by Year-End
🇰🇷 South Korea /Economy & Trade

Mom's Touch Opens 20th Mongolian Store, Eyes 25 by Year-End

From Chosun Ilbo · () Korean

Translated from Korean, summarized and contextualized by DistantNews.

At a glance

News Official statement Outcome reported
  • Mom's Touch has opened its 20th store in Mongolia, marking rapid expansion since its entry in April 2023.
  • The fast-food chain plans to increase its store count to 25 by the end of the year.
  • Mom's Touch has achieved the fastest growth rate in Mongolia's quick-service restaurant market.

Mom's Touch, a popular South Korean fast-food chain, has celebrated a significant expansion milestone with the opening of its 20th store in Mongolia. This achievement comes just three years after the brand's initial foray into the Mongolian market in April 2023.

The company's growth trajectory in Mongolia has been notably swift. The first store, 'Emart Bayangol,' opened in Ulaanbaatar in September 2023. Since then, Mom's Touch has consistently expanded, with the recent opening of the 'Nomin Markro' store marking the 20th location. The chain has been opening an average of 6.2 stores per year.

Mom's Touch attributes its rapid expansion to its strong performance within Mongolia's quick-service restaurant (QSR) sector, where it claims the fastest growth rate. The company has set an ambitious target to further increase its presence, aiming to operate 25 stores across Mongolia by the end of the current year.

DistantNews Editorial

Originally published by Chosun Ilbo in Korean. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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