Mom’s Touch reopening on Aug 14 with Singapore-exclusive burgers and Le Sserafim merchandise

South Korean fast-food giant Mom's Touch is set to make its return to Singapore on August 14, aiming to recapture the market after a four-year hiatus. The chain, which boasts the largest number of outlets in South Korea, closed its Singapore operations in 2022.

The highly anticipated comeback will feature a range of new offerings, including a limited-edition Super Thigh Chicken Burger – Singapore Edition. This special burger aims to blend Korean flavors with a Singaporean twist, featuring a large chicken thigh patty and a secret sauce. Additionally, Singapore-exclusive items like the Angus Beef Burger and Fish Fillet Burger will be available, catering to diverse tastes.

Mom's Touch is also introducing a Singapore-exclusive breakfast menu, available daily from 7 am to 11 am, with five toast sandwich options. Alongside these new culinary delights, the brand is leveraging its partnership with K-pop girl group Le Sserafim, its global ambassador. Customers can look forward to exclusive Le Sserafim merchandise, adding an element of fan appeal to the dining experience.

The chain's return was preceded by a banner sighting near Chinatown, sparking early buzz among fans. Mom's Touch's presence in Singapore is expected to bring a fresh wave of popular Korean fast food, with its signature fried chicken and burgers likely to draw crowds back to its South Bridge Road location.