DistantNews
Support us
Morelos Digitizes Tourism Offerings to Eliminate Intermediaries
🇲🇽 Mexico /Economy & Trade

Morelos Digitizes Tourism Offerings to Eliminate Intermediaries

From El Universal · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • The government of Morelos has launched a digital platform, visitmorelos.mx, to centralize and directly sell tourism services.
  • The initiative aims to boost local businesses by giving service providers direct control over sales and eliminating intermediaries.
  • The platform is part of a broader campaign to position Morelos as "The Spring of Mexico" and includes digital identity badges for various tourism sectors.

The state of Morelos has launched a new digital platform, visitmorelos.mx, designed to revolutionize its tourism sector by centralizing offerings and enabling direct sales of services. This technological initiative aims to empower local businesses and enhance the visitor experience.

Governor Margarita González Saravia stated that the platform's primary goal is to generate immediate economic impact for local enterprises. By transferring sales control directly to service providers, the state seeks to cut out intermediaries, ensuring that businesses retain a larger share of revenue. Federal Secretary of Tourism Josefina Rodríguez Zamora described the platform as a "structural change" that will foster the long-term viability of tourism businesses through direct sales and digitalization.

The strategy seeks an immediate economic impact on local businesses by transferring sales control to service providers.

— Margarita González SaraviaThe Governor of Morelos explained the economic goals behind the new digital tourism platform.

As part of the "Morelos, The Spring of Mexico" branding campaign, Governor González Saravia presented 12 identity plaques to representatives from various tourism sectors. These sectors include adventure, weddings, community tourism, sports, entertainment, gastronomy, nature, meetings, recreation, health, inclusive tourism, and tour guides. The platform itself is organized by market segments and includes accessibility features for people with disabilities, allowing businesses to manage their own profiles and connect directly with customers.

To further promote the initiative, state authorities also launched promotional buses branded with the official "Morelos, The Spring of Mexico" logo. These buses will travel central Mexico's highways, increasing visual exposure for the state's tourism brand. The launch signifies a strategic move by Morelos to leverage technology for economic growth and a more streamlined tourism industry.

The launch of the platform is a structural change that will guarantee the permanence of tourism businesses through direct sales and digitalization.

— Josefina Rodríguez ZamoraThe Federal Secretary of Tourism commented on the long-term benefits of the digital platform for the tourism sector.
DistantNews Editorial

Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog