Moroccan Avocado Production Expected to Improve

Moroccan avocado producers are optimistic about the upcoming 2026-2027 harvest season, projecting a significant improvement over the previous year. The Moroccan Avocado Association estimates production to range between 100,000 and 110,000 tons, with harvesting set to begin in September.

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We expect, in general, that this season will be better than the previous one, which also saw a severe heatwave that significantly affected productivity.

Abdallah Yemlahi, president of the association and a professional in the Larache region, noted that avocado trees experienced heat stress during the critical flowering and fruit development stages, with temperatures reaching 40 degrees Celsius. Despite these challenges, Yemlahi anticipates that the overall impact on this season's yield will be less severe compared to the previous year, which was heavily affected by extreme heat.

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We do not expect an exceptional or outstanding season, but a normal to average one, provided that temperatures remain moderate during August.

While not expecting an "exceptional or outstanding" yield, Yemlahi described the forecast as "normal to average," contingent on moderate temperatures continuing through August. The association's estimates place the production volume between 100,000 and 110,000 tons, provided favorable weather conditions persist.

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This situation creates competition and clashes in the markets.

The Moroccan avocado industry, which has established a notable presence among global exporters, saw a decline in exports last season, settling at 50,000 tons. Looking ahead to the 2026-2027 export season, Yemlahi highlighted intense competition from countries like Colombia, Spain, Israel, and Chile, whose seasons overlap or begin earlier. To navigate this competitive landscape, the Moroccan Avocado Association plans to host its second Moroccan Avocado Forum on October 15. This event aims to assess global crop estimates and determine Morocco's strategic market positioning, emphasizing that maintaining competitiveness relies on high quality and competitive pricing, especially given proximity to the European market.

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If high quality is available with the right price, we can maintain our precedence and priority, especially with our geographical proximity to the European market.