Morocco's Commercial Bank launches 'Simple' neobank

Commercial Bank of Morocco has launched "Simple," its first Moroccan "neobank," aiming to accelerate digital transformation and broaden access to banking services. This initiative follows the success of its previous service, "L’bankalik," which attracted over a million customers.

"Simple" is designed as a comprehensive "Super App," consolidating a bank account, payment services, lifestyle experiences, and community features into a single mobile interface. The app focuses on meeting the everyday needs of Moroccans with speed and flexibility. Ghizlane Alami Merrouni, Executive Director for Retail and Professional Banking Products and Services, stated that "Simple is not just a promotional campaign; it is a clear commitment to customers." She added that the new service directly addresses customer expectations for speed, ease, and integrated experiences in their daily lives.

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Simple is not just a promotional campaign; it is a clear commitment to customers.

The bank emphasizes that "Simple" represents a "qualitative leap" in banking services, acknowledging that customer expectations now align with the instant, flexible, and personalized experiences offered by major digital platforms. The application facilitates digital account opening within minutes, requiring no paper documents or queues, and includes identity verification, biometric authentication, and electronic signatures. Customers can obtain their bank card through bank branches or a network of distribution points, including supermarkets and delivery platforms.

"Simple" offers a range of digital services, such as instant QR code payments, a dedicated bank account for children and teenagers aged 12-17 to foster financial independence under parental supervision, and a referral program rewarding users for inviting friends. It also includes travel services for booking accommodations at exclusive rates, with future plans to expand into air and land transportation. The app provides virtual cards for secure online payments and international transactions. The service operates on a "Freemium" model, offering free basic services with options to upgrade to paid packages like "GO," "Plus," "PRIME," and "METAL."

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The new service directly addresses what the customer expects from their bank today: speed, fluidity, and an integrated experience in their daily lives.