MTN invests in media talent, digital storytelling

MTN Nigeria is investing in the future of media with the launch of its fifth Media Innovation Programme, significantly expanding the fellowship cohort to 25 participants. This initiative, coinciding with the company's 25th anniversary, underscores MTN's commitment to nurturing talent and driving innovation within Nigeria's dynamic media landscape.

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The Media Innovation Programme reflects our commitment to supporting the growth and evolution of the media industry by providing access to knowledge, exposure, and meaningful engagement with the realities shaping it.

The programme, a collaboration with the School of Media and Communication at Pan-Atlantic University, has become a cornerstone for media capacity-building across Africa since its inception in 2022. It offers a fully funded six-month certificate designed to equip participants with essential knowledge, tools, and networks needed to navigate and lead in the rapidly evolving media and technology sectors.

This year's expansion to 25 fellows is a deliberate reflection of MTN's 25-year milestone. Chief Corporate Services and Sustainability Officer, Tobe Okigbo, stated, "The expansion to 25 fellows this year is a deliberate reflection of our 25-year milestone, and a reminder that as the media industry continues to evolve, there is a continued need to invest in the people and ideas that will shape its future." This sentiment highlights MTN's strategic vision, recognizing that supporting media professionals is integral to shaping public discourse and amplifying societal narratives.

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The expansion to 25 fellows this year is a deliberate reflection of our 25-year milestone, and a reminder that as the media industry continues to evolve, there is a continued need to invest in the people and ideas that will shape its future.

The programme's curriculum is enhanced with a broader scope and a stronger pan-African outlook, including academic sessions at the University of Johannesburg and engagements with industry leaders in South Africa. This international component aims to broaden participants' understanding of media's role in society, its intersection with technology, governance, and economic development. From a Nigerian perspective, this investment is crucial for developing a media ecosystem that can effectively tell African stories, challenge global narratives, and foster local innovation, ensuring that Nigerian storytellers are at the forefront of digital media evolution.

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The programme brings together academic depth, industry insight, and practical engagement to equip participants with the critical thi