MTN Uganda Brings the Y'ello Storm Back to Soroti With the Free Your Fire Campaign

MTN Uganda has brought its "Y'ello Storm" campaign to Soroti, Uganda, with a two-day activation focused on community engagement and showcasing its products and services. The "Free Your Fire" campaign, which aims to empower Ugandans, includes initiatives like a market clean-up exercise and the provision of cleaning equipment to local traders.

Customers also benefited from the Y'ello Health Camp, a partnership with Zuri Health offering free medical consultations and wellness advice. This initiative underscores MTN's commitment to leveraging technology and partnerships to deliver essential services to communities. Additionally, MTN launched a newly commissioned network site in Lale, enhancing connectivity in the Teso region as part of its ongoing network modernization efforts.

Allan Njagala, MTN Uganda's Regional Commercial Head for the Eastern Region, stated that the Y'ello Storm campaign is about meeting customers and creating opportunities for them to reach their full potential. He emphasized that the engagements allow MTN to connect with customers, understand their experiences, and demonstrate how the company's services can support their ambitions through reliable voice, data, and digital solutions.

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Free Your Fire is about creating opportunities for people to achieve more through the power of connectivity. These engagements allow us to bring our services closer to customers, listen to their experiences and demonstrate how MTN can support their ambitions through reliable voice, data and digital services.