MultiChoice Nigeria CEO: We are deeply Nigerian, with the strength of a global Group

Kemi Omotosho, the first Nigerian woman to lead MultiChoice Nigeria, asserts the company's identity as a "deeply Nigerian business with the strength of a global group behind it." In an interview, Omotosho highlighted her extensive experience leading businesses across various African markets, emphasizing the importance of staying close to customers and adapting strategies to local realities. Her leadership focus for Nigeria centers on building a strong team, prioritizing customer needs, strengthening the business, and accelerating growth.

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I bring experience from leading businesses and teams across different African markets, which has taught me to stay close to the customer, adapt quickly and never assume that one solution works everywhere.

With over three decades of operation in Nigeria, MultiChoice has integrated Nigerian teams, partners, producers, and creatives into its core operations. Omotosho pointed to platforms like Big Brother Naija and the AMVCAs as examples of proudly Nigerian initiatives that celebrate local stories, talent, and culture, reaching audiences across Africa. These propositions are shaped by the market's specific conditions, demonstrating the company's commitment to local relevance.

Addressing public inquiries about ownership, Omotosho clarified that since September 2025, MultiChoice has been part of CANAL+, a global media and entertainment group headquartered in France. MultiChoice Nigeria functions within this global structure but maintains a distinct local focus and management tailored to the Nigerian market. This affiliation provides access to greater scale, technology, content, and international expertise, while ensuring that strategic execution in Nigeria remains grounded in local market dynamics.

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I would describe MultiChoice Nigeria as a deeply Nigerian business with the strength of a global group behind it.

Omotosho also discussed MultiChoice's evolution from a traditional pay-TV operator into a broader participant in Nigeria's media and creative economy over its 30-year history. The company's strategy and execution in Nigeria remain firmly rooted in the realities of the market, underscoring its long-term commitment to fostering and celebrating Nigerian talent and content.

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That gives us access to greater scale, technology, content and international expertise, while allowing us to remain distinctly Nigerian in how we serve our customers.