Musician Bubbi Morthens' 'sea smocks' sell out instantly

Limited-edition "sea smocks" designed in collaboration with Icelandic musician Bubbi Morthens sold out almost immediately after their release on the new online store 0606.is. The smocks, produced by the 100-year-old Icelandic outdoor brand 66°North, feature a photograph of Morthens from 1983 when he was fishing for herring in Eskifjörður. The design is particularly fitting for the brand's heritage in producing waterproof outerwear. Each smock also includes well-known lyrics from Morthens' songs, such as "Hrognin eru að koma," "Ísbjarnarblús," and "Stál og Hnífur," with three different versions available. Kristján Kristjánsson, store manager at Alda Music, noted the immense popularity of Morthens and his merchandise. He expressed amazement at how quickly the smocks sold out, highlighting the broad age range of fans purchasing Morthens' records and merchandise. Kristjánsson also hinted that more product variations might be released in the future.

“

Bubbi's popularity is immense, and the same applies to products branded with his name. It's amazing to see how quickly the sea smocks sold out yesterday. It's exciting to see if more versions will be released in the near future.