My Word: Political name of the game
Translated from English, summarized and contextualized by DistantNews.
At a glance
- Israeli politics faces challenges in keeping track of party names and mergers ahead of the October 27 general election.
- Many parties use generic names or are referred to by their leaders' nicknames, complicating voter understanding.
- The article advises political strategists to consider name translations and pronunciation for foreign media.
Keeping up with Israeli politics has become a challenge, not just for voters but for the politicians themselves, as parties frequently change names and merge. This electoral cycle, ahead of the October 27 general election, sees a proliferation of generic party names and shifting alliances, making it difficult to follow.
Party names. Just as I had politiciansโ names almost under control, they began switching lists, and the parties themselves changing names with alacrity.
Many Israelis opt to refer to parties by their leaders' monikers rather than official titles. This phenomenon is evident with figures like "Bibi," "Eisenkot," "Ben-Gvir," and "Smotrich." For instance, Naftali Bennett has led multiple parties, and his current alliance with Yair Lapid is named "Beyachad" (Together), a stark contrast to Gadi Eisenkot's "Yashar!" (Straight!), which is currently leading in polls.
Hence, the focus is on โBibi,โ โEisenkot,โ โBen-Gvir,โ โSmotrich,โ โLiberman,โ and so on.
The article highlights the confusion caused by party hopping and name changes, citing Yoaz Hendel's political journey through various party lists and alliances. Hendel's career illustrates the fluidity of the political landscape, moving from Telem to Derech Eretz, then aligning with Gideon Sa'ar's New Hope, and later forming The Reservists party, which has now joined an alliance called Yesodot Yisrael (Foundations of Israel).
Take Naftali Bennett as an example. Bennett led a range of parties from Habayit Hayehudi, the New Right, and Yamina.
As a piece of advice to Israeli political strategists, the author suggests considering how party names translate into other languages and cultures. Names like "Yashar" (Straight!) and avoiding difficult pronunciations, such as the guttural "ch" in "Beyachad," could be crucial for international media coverage.
Whatโs in a name? My free advice to Israeli political strategists: take into account how a name like โYasharโ (Straight!) translates into other languages and cultures, and avoid letters that trip off the Hebrew-speakerโs tongue but trip up foreign newscasters, like the guttural โchโ in Beyachad.
Originally published by Jerusalem Post in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.