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Myra, Unity Kitchen partner to enhance homeownership experience
🇲🇾 Malaysia /Economy & Trade

Myra, Unity Kitchen partner to enhance homeownership experience

From Utusan Malaysia · () Malay

Translated from Malay, summarized and contextualized by DistantNews.

At a glance

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  • Myra, a residential segment by Oriental Interest Berhad (OIB), has partnered with Unity Kitchen to offer custom kitchen cabinet packages.
  • This collaboration aims to enhance the homeownership experience, particularly for first-time buyers, by reducing post-purchase renovation needs.
  • The initiative provides fully fitted kitchen cabinets, including upper and lower units, quartz countertops, and modern appliances, to streamline the move-in process.

Myra, a residential development by Oriental Interest Berhad (OIB), is collaborating with Unity Kitchen to offer specially designed kitchen cabinet packages for its open market units at Myra Senja in Subang 2. This partnership aims to elevate the homeownership experience, especially for first-time buyers, by minimizing the need for post-purchase renovations and ensuring a smoother transition into their new homes.

Akil Hassan, Head of Development and Human Resources at Myra, emphasized the company's philosophy of supporting homeowners beyond the initial purchase. He noted that while receiving keys should be the start of enjoying a new home, many buyers face costly and time-consuming kitchen renovations before the space is fully usable. "By integrating practical ready-made features into the home, we hope this can lighten the burden that homeowners would otherwise have to bear themselves, allowing families to move in more quickly," Hassan said.

By integrating practical ready-made features into the home, we hope this can lighten the burden that homeowners would otherwise have to bear themselves, allowing families to move in more quickly.

— Akil HassanExplaining the benefits of the collaboration with Unity Kitchen for new homeowners.

This collaboration is part of Myra's strategy to add value through partnerships with reputable brands. Hassan stated that the company would continue to explore such collaborations to provide meaningful benefits to homeowners. The announcement followed the signing of a Memorandum of Understanding (MoU) between Myra and Unity Kitchen.

Myra Senja, with a gross development value (GDV) of RM400 million, comprises three residential towers offering units ranging from 1,101 to 1,409 square feet, priced between RM658,000 and RM988,200. Through this partnership, each open market unit will receive a kitchen cabinet package from Unity Kitchen, featuring upper and lower cabinets, quartz countertops, a range hood, and soft-close drawers. Specific units, like the T2B type, will include an island kitchen counter. The cabinets incorporate special LED lighting and cockroach-proof technology, backed by a Care Plus program offering up to a 10-year warranty.

Homeowners want kitchens that combine ease of use, durability, and easy maintenance.

— Erny Looi Chee EnDescribing the desired qualities of kitchen spaces for homeowners.
DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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