Naná, Argentina's First Candy Critic, Turns Hobby into Professional Consultation

Natalia Ghergorovich, widely recognized in digital circles as Naná, has carved a unique niche as Argentina's first candy critic, transforming a personal passion into a respected source of professional consultation.

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I am not a taster, I am a critic.

Naná clarifies that her role is not that of a "taster" but a "critic," emphasizing an honest, personal approach to her reviews. "If they send me candies and tell me I have to say something I don't think, what do we do? I'm not going to lie," she stated, underscoring her commitment to authenticity.

A central theme in her analysis is the powerful link between sweets and emotional memory. Naná observes that individuals often gravitate towards the same favorite candies from their childhood, a phenomenon that transcends brands and taps into nostalgic memories of schoolyard breaks. She also points out the distinctiveness of the Argentine market, where a deep-seated passion for products like Tita or Rhodesia fuels generational debates about which treat reigns supreme.

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If they send me candies and tell me I have to say something I don't think, what do we do? I'm not going to lie.

While acknowledging the intricate flavors and poetic complexity of Japanese candies, Naná notes that Argentine consumers remain loyal to the intense tastes of dulce de leche and chocolate. Her recent journey to Japan, which she described as a personal quest for change, led to a deep affection for the country, prompting her to "do everything to go back."

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People continue to choose the favorite candy they chose in their childhood.

Despite her online presence, Naná maintains a skeptical stance towards market pressures and social media, admitting, "I don't pay attention to social media, it's like I don't have followers." She currently divides her time between writing an autobiographical book and maintaining her extensive private archive. Reflecting on her legacy, Naná hopes to be remembered simply as "the first and only candy critic in Argentina."

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I don't pay attention to social media, it's like I don't have followers.