Nasinu launches 'Return and Earn' to reward recycling efforts

Nasinu residents are being incentivized to participate in environmental protection through the "Return and Earn" initiative, a new program that allows them to earn cash for recycling eligible beverage containers. Launched in collaboration with the Nasinu Town Council, the program seeks to significantly boost recycling rates, decrease litter in the community, and foster a greater sense of environmental responsibility among citizens.

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Every bottle and container returned is one less item polluting our streets, drains, rivers and our oceans.

Felix Magnus, Nasinu Town Council Chairman and Acting CEO, hailed the initiative as a pivotal advancement toward creating a cleaner and more sustainable municipality. He emphasized that each returned bottle or can directly contributes to reducing pollution in local streets, drains, rivers, and oceans. The program offers a tangible opportunity for residents, schools, community groups, and businesses to generate income while actively contributing to safeguarding the environment.

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Through this initiative, residents, schools, community groups and businesses can turn waste into value while helping protect our environment.

Magnus highlighted that "Return and Earn" transcends simple recycling; it is designed to cultivate community pride and encourage lasting behavioral changes. He described it as a movement aimed at building civic pride and ensuring a cleaner, healthier, and more sustainable Nasinu for future generations. Residents are encouraged to utilize the designated collection point at Valelevu Market to take advantage of the financial rewards and environmental benefits.

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This is more than a recycling programme. It is a movement to build civic pride and create a cleaner, healthier and more sustainable Nasinu for future generations.

The Nasinu Town Council hopes this initiative will amplify existing community clean-up efforts, such as the "Hands Across Nasinu" campaign. The ultimate goal is to restore the municipality's reputation as one of Fiji's cleanest towns, demonstrating the power of collective action and individual contribution to environmental stewardship.

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Come down to the market with the bottles and cans and you will receive cash for it. Return it and earn from it and protect our environment.