Nasyid industry struggles to get sponsorship, management deems Islamic programs unmarketable

The nasyid industry faces significant challenges in securing sponsorships, primarily because television stations and management perceive Islamic-themed programs as commercially unviable. Azadan Abdul Aziz, representing the group Rabbani, argues that this view is a dangerous mindset that should not impede the dissemination of positive messages.

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The issue of no sponsors actually reverts to the awareness of the management itself. If television stations consider Islamic programs not to be marketable, that is a very dangerous thought.

"The issue of no sponsors actually reverts to the awareness of the management itself. If television stations consider Islamic programs not to be marketable, that is a very dangerous thought," Azadan stated. He emphasized that efforts to spread goodness should not be restricted by commercial factors, asserting that media management should possess a higher degree of religious awareness.

Azadan made these remarks at a press conference for the upcoming Konsert Malam Qalbu. Representatives from After Music, the event's organizer, acknowledged that this concert marks their first venture into managing an Islamic-themed event in Malaysia. Despite this, they expressed strong confidence in establishing such concerts as an annual fixture, contingent upon receiving an exceptional response from fans.

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Efforts to spread goodness should not be restricted by commercial factors.

"This is our first attempt, and God willing, after this phase is successful, we will do more. We consider this effort purely as a means, while guidance is from Allah SWT," a representative from After Music commented. The organizers hope the concert will be well-received, paving the way for future Islamic cultural events.

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This is our first attempt, and God willing, after this phase is successful, we will do more. We consider this effort purely as a means, while guidance is from Allah SWT.