National Digital SME Challenge invites entrepreneurs to overcome the technological gap

The National Digital SME Challenge is launching a free initiative to help micro and small businesses bridge the technological divide. Felipe Venegas, deputy director of innovation at AIEP, explained that the program's main goal is to "unite digital transformation strategies and teach them to the people who participate in this program." Participants will learn to integrate these new tools into their operations.

While the program initially targets individuals over 55, organizers welcome all aspiring entrepreneurs. The training will cover essential digital skills such as digital marketing, e-commerce, automation, and cybersecurity systems. These are crucial areas for modern businesses seeking to thrive in an increasingly digital marketplace.

Applications for the workshops are open on the aiep.cl website until August 19th. The challenge anticipates enrolling 600 SMEs from across the country. This intensive "bootcamp" style phase will equip participants with valuable knowledge and practical skills.

Following the initial training phase, the organization will select approximately 50 businesses to advance to a mentorship program. This next stage aims to provide more personalized guidance and support, ensuring the long-term success and digital integration of these selected SMEs.