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Natural Intelligence marketing firm wins Dun award for advancing women in Israeli high-tech sector

From Jerusalem Post · () English

Summarized and contextualized by DistantNews.

At a glance

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  • Natural Intelligence (NI) received the Dun's 100 Women Tech Leadership Impact Award for its work advancing women in Israel's high-tech sector.
  • The marketing company achieved this by implementing a systematic model that includes setting diversity targets, monitoring outcomes, and adapting recruitment processes.
  • NI's efforts have resulted in women holding 43% of management positions and 52% of the overall workforce, exceeding national averages.

Marketing company Natural Intelligence (NI) has earned the "Dun's 100 Women Tech Leadership Impact Award" for its significant contributions to advancing women in Israel's high-tech industry. The award, presented at the WO.men CEO Summit in Tel Aviv, recognized NI for its structured and sustainable approach to female leadership.

NI's methodology integrates a values-driven philosophy with data-driven business management. The company reportedly sets quantitative diversity goals, continuously monitors progress, and refines its hiring and promotion strategies. These efforts have led to women comprising 43% of NI's management and 52% of its total staff, notably surpassing Israel's average of 34% for the first three quarters of 2025.

Shila Zabro Weiss, Senior Director at Dun's 100, highlighted NI's model, stating it demonstrates "how gender diversity is managed as a driver of business growth rather than as an isolated initiative." NI, founded in 2009, operates comparison platforms across various consumer sectors and has grown into a major global advertiser with over 500 employees and substantial revenue. The Dun's 100 rankings are a respected measure of business quality in Israel.

how gender diversity is managed as a driver of business growth rather than as an isolated initiative.

— Shila Zabro WeissSenior Director at Dun's 100, describing Natural Intelligence's model for managing gender diversity.
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Originally published by Jerusalem Post. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

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