Naver Links with Gaming Giant Nexon to Bolster 'Chijijik' Streaming Platform

Naver is making a significant strategic move to bolster its burgeoning streaming platform, Chijijik, by forging a powerful alliance with Nexon, a titan of the gaming industry. This partnership is designed to create a deeply integrated ecosystem where gaming enthusiasts can seamlessly link their Nexon accounts to Naver IDs, utilize Naver Pay for all their in-game and platform purchases, and enjoy exclusive content tailored to their favorite Nexon titles.

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Naver has joined hands with Nexon, the No. 1 company in the gaming industry, to actively expand the ecosystem of the streaming platform 'Chijijik'.

The 'lock-in' effect is a key objective here. By consolidating account management, payment systems, and content consumption into a single, unified experience, Naver aims to retain users within the Chijijik platform. This is particularly crucial as Naver strategically invests in Chijijik to attract younger demographics, especially the 10-20 age group, who are core to the streaming and gaming markets.

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The strategy is to create a 'lock-in effect' that keeps game users within the Chijijik platform by unifying account linking, payment, and content consumption.

Furthermore, this collaboration extends beyond mere account linking. Naver plans to leverage the rich data generated from Nexon users' content consumption to refine its content recommendation algorithms across Chijijik and its short-form video service, Clip. The upcoming FIFA World Cup in 2026 presents a unique opportunity, with Naver securing broadcasting rights and intending to utilize Nexon's popular FC Online intellectual property for pre-event content creation and platform enhancement.

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With this collaboration, Nexon users can log in by linking their game accounts to their Naver ID while maintaining their existing game play records and character information.

The initiative 'N Connect' will further deepen this synergy by supporting the creation of broadcast content related to Nexon games like Dungeon & Fighter and MapleStory on Chijijik. This aims to foster a close-knit community of gamers, Chijijik creators, and game content, incentivizing streamers and ensuring that watching broadcasts naturally leads to increased game engagement. This integrated approach underscores Naver's commitment to making Chijijik a dominant force in the streaming landscape by leveraging the immense popularity and user base of the gaming sector.

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Naver plans to secure and analyze content consumption data from Nexon users to enhance content recommendations for its major services such as Chijijik and the short-form service 'Clip'.