NE 능률 to acquire 1 billion won in treasury stock for shareholder value

Educational platform company NE 능률 has announced a decision to acquire approximately 1 billion won worth of its own shares, aiming to stabilize its stock price and enhance shareholder value. The management determined that the current stock price is undervalued relative to the company's content assets and its mid-to-long-term growth potential stemming from its AI transformation.

This move is part of the company's commitment to responsible management. NE 능률 is also considering further shareholder return measures, including additional share buybacks and potential share cancellations. The company, known for its educational materials like 'Reading Tutor' and 'NE Vocabulary,' has recently completed the migration of its entire IT system to Amazon Web Services (AWS) cloud.

This cloud migration is intended to establish the necessary infrastructure for processing data and scaling AI-based learning services. NE 능률 plans to shift its business model from traditional publishing to personalized learning services that combine digital content intellectual property with AI technology. The company aims to launch a new AI-based learning platform in the latter half of the year.

Leveraging its 40 years of accumulated publishing content, NE 능률 seeks to create customized learning experiences through AI technology, positioning this as a key growth driver for its platform business. This strategic pivot signifies a move towards integrating AI into its core educational offerings.