DistantNews
Netflix eyes Martinoli and Luis García for Gold Cup broadcasts
🇲🇽 Mexico /Technology

Netflix eyes Martinoli and Luis García for Gold Cup broadcasts

From El Universal · (1d ago) Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

TLDR

  • Netflix is entering the live sports market by acquiring broadcasting rights for the CONCACAF Gold Cup.
  • The streaming giant is reportedly interested in signing TV Azteca commentators Christian Martinoli and Luis García for its coverage.
  • Both commentators are in contract negotiations with TV Azteca but have expressed openness to discussing a deal with Netflix.

Netflix's aggressive expansion into live sports continues to shake up the traditional media landscape. After securing global rights for WWE, the platform is now setting its sights on major soccer events, starting with the CONCACAF Gold Cup. This move signals a clear intention to compete directly with established broadcasters for live sporting audiences.

The potential involvement of popular TV Azteca commentators Christian Martinoli and Luis García is particularly noteworthy. Their names being floated for Netflix's broadcast team suggests the platform aims to replicate the engaging, personality-driven commentary that has made them fan favorites. While they remain under contract with TV Azteca, the possibility of a shared deal or a temporary arrangement for the Gold Cup is being explored.

Posiblemente la gente de Netflix, me han informado, quiere negociar con el Doctor García para que vaya y transmita de manera, digamos, temporal los partidos de la Selección Mexicana. Estamos en eso, estamos arreglando las cosas con Azteca, estamos en una situación contractual con Azteca, con Rafa Rodríguez, que es nuestro supremo; con el Pollo (Rodolfo Ramírez), que es nuestro director; y con Benjamín, que es el mero, mero

— Christian MartinoliChristian Martinoli discussing potential Netflix negotiations on his podcast 'Farsantes con Gloria'.

This development highlights a broader trend of streaming services leveraging exclusive content and high-profile personalities to capture market share. For fans, it could mean a shift towards pay-per-view models for major tournaments, but also potentially more innovative and accessible viewing experiences. The negotiations between Martinoli, García, TV Azteca, and Netflix will be closely watched as they could set a precedent for future sports broadcasting deals in Mexico.

Y también del Mundial Femenil. Estamos muy contentos, las cosas van caminando bien. Ya estamos en negociaciones de ocho años que vamos a cerrar próximamente, para estar otra vez en dos ciclos mundialistas. Podemos platicar, por supuesto, con nuestros jefes y decirle a Netflix que hay un pedazo de pastel que se puede compartir

— Luis GarcíaLuis García commenting on ongoing negotiations and the possibility of sharing broadcast rights with Netflix.
DistantNews Editorial

Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog