New Airline 'Joy' to Launch in Argentina in July, Connecting Jujuy

A new player is set to enter Argentina's aviation market as Joy, an airline co-founded by Juan Maggio, the former president of Southern Winds, prepares to launch operations in July. The company announced it will initially connect Jujuy with Buenos Aires through 12 weekly flights and Jujuy with Córdoba via seven weekly frequencies.

Maggio stated that Joy's objective is to cater to a segment of passengers seeking greater connectivity and a superior travel experience, emphasizing comfort and service. He highlighted Jujuy's strategic importance within the airline's initial operational network. This move comes as JetSmart is also set to resume flights between Buenos Aires and Jujuy in October, indicating a growing focus on this route.

Joy is in the final stages of obtaining its Air Operator Certificate (CESA) and is awaiting the arrival of two Bombardier CRJ-200 LR aircraft, each with a capacity for 50 passengers. The airline promises a personalized service, onboard dining, and streamlined boarding processes. Pilots have already completed simulator training at Lufthansa Aviation Training in Germany, and cabin crews have undergone necessary certifications to meet international standards.

The venture represents a significant investment, with an initial capital of US$20 million. The founding team includes Maggio, CEO Horacio Darré, lawyer Eduardo Loioco, Jonathan Woodrow with expertise in aviation insurance from Lloyd's of London, and Oscar Segura, a former executive at Aerolíneas Argentinas. Joy intends to compete on price while differentiating itself through its service offering and double daily frequencies.