New Labeling Rules for Synthetic Gemstones Start in Turkey

A new regulation published in Turkey's Official Gazette mandates clear labeling for synthetic gemstones sold in jewelry stores, aiming to enhance transparency for consumers.

The change, introduced by the Ministry of Trade, requires sellers to use specific phrases such as "synthetic," "lab-grown," or "artificially produced" when offering gemstones created in laboratory environments or through human intervention. This ensures consumers are explicitly informed about the nature of the stones they are purchasing.

These required labels must be prominently displayed on product tags, certificates, invoices, websites, and any promotional materials. The regulation's primary goal is to enable consumers to easily distinguish between natural gemstones and those produced in a lab setting.

Furthermore, the new rules enforce the separation of synthetic and natural gemstones in sales areas. Physical stores must exhibit these products in different showcases and sections, while online sales platforms must present them under distinct categories. The regulation took effect immediately upon its publication, with the Ministry of Trade responsible for its implementation and oversight.