New Nissan Kicks Surges Past 10,000 Orders in Japan, e-4ORCE All-Wheel Drive Proves Popular

Nissan is celebrating a strong market reception for its all-new Kicks in Japan, with the compact SUV accumulating over 10,000 orders in just one month since its June 18 launch. This figure significantly surpasses the automaker's initial projections, signaling robust consumer interest.

The success is largely attributed to the vehicle's upgraded third-generation e-POWER hybrid system, which enhances power, quietness, and fuel efficiency. Notably, the newly available e-4ORCE electronic all-wheel-drive system has proven popular, accounting for 35% of all orders. This indicates a growing consumer confidence in the Kicks's handling and ride quality compared to its predecessor.

Beyond the powertrain, the Kicks's premium interior features are also resonating with buyers. The optional BOSE Personal Plus audio system has a 60% take rate on the G trim, while the NissanConnect infotainment system, offering navigation, Google services, and smartphone integration, is equipped in 82% of G trim models. This suggests a strong willingness among consumers to invest in higher specifications.

Two-tone color schemes are also a hit, making up 44% of orders, a notable increase from the previous model's 28%. Popular combinations include "Resonance Blue," "Pure White Pearl," and "Dark Metal Gray." Contrary to expectations that more affordable trims like the X and X Simple Package would dominate, sales data reveals a preference for higher-end models and optional equipment, highlighting that Japanese consumers are prioritizing the Kicks's overall product value and technological advancements.