New Taipei City Resident Wins Luxury SUV in Pingtung Travel Lottery

A lucky tourist from New Taipei City has driven away with a brand-new Honda CR-V after winning the top prize in the "Pingtung Travel GO Festival." Ms. Cheng, who led a family group of over 20 people on a three-day, two-night trip to Kenting, spent NT$166,000 on accommodation and activities. This expenditure earned her 166 entries into the monthly lucky draw.

The Pingtung County Government launched the "Pingtung Travel GO Festival" on May 1st, a six-month campaign designed to stimulate the local tourism industry. The promotion features a monthly drawing for a luxury CR-V SUV, alongside other prizes like electric scooters, appliances, and electronics. The initiative has already generated significant interest, with over NT$10 million in uploaded spending recorded, contributing to an estimated NT$210 million in tourism value.

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I thought I might have a chance to win with so many entries, but I never expected to win the grand prize. I'm so happy!

County Magistrate Chou Chun-mi personally announced the first winner during a live online broadcast. Ms. Cheng expressed her delight upon receiving the call, stating her surprise and joy at winning the grand prize. She mentioned that the family had a wonderful time in Kenting and that the numerous entries from her substantial spending gave her hope for a win.

The festival encourages visitors to explore Pingtung by offering incentives for stays at participating accommodations and spending at local businesses. Over 450 partners, including hotels, restaurants, attractions, and souvenir shops, are involved, providing various discounts and offers. The promotion continues with five more CR-V SUVs and numerous other prizes to be drawn in the coming months, inviting people nationwide to plan their Pingtung getaway.

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Pingtung Travel GO Festival is not just a lucky draw activity, but an integrated marketing strategy for tourism, accommodation, and consumption.