New York Fashion Week Begins at the US Open

New York’s Fashion Week has barely begun, but some of its first runways are already at Flushing Meadows. To reach them, leave Manhattan, take subway line 7 and continue to Queens, where Naomi Osaka has turned her US Open appearances into fashion events.

Osaka, a two-time Flushing Meadows champion, began with a striking look from Who Decides War, the Lower East Side label founded by Téla D’Amore and Ev Bravado. The brand’s reference point was Allen Iverson, the former Philadelphia 76ers star who brought streetwear, braids and headbands into professional sport. Osaka worked with Law Roach, Zendaya’s stylist, on the appearance.

Her second-round outfit came from Thom Browne, who chairs the Council of Fashion Designers of America. In the third round against Elise Mertens, Osaka wore a tailored Prince of Wales check jacket, a sweatshirt and wide preppy-style trousers created by Monse, the label founded by Laura Kim and Fernando Garcia, for Nike.

Osaka may be the tournament’s most spectacular fashion figure, but she is not alone. Ralph Lauren, one of the official sponsors, supplied more than 800 official uniforms, including the blue and yellow outfits worn by ball kids. Coco Gauff, a new Miu Miu ambassador, brought her partnership with New Balance to the Open in navy and butter-yellow clothing, including the CG2 shoes named after her.

Aryna Sabalenka, a Gucci face off the court, played in orange Nike clothing and wore a custom Material Good necklace set with 127 carats of colored stones. Its retail price was $165,000. With celebrities and fashion figures filling the stands, New York’s tennis and fashion worlds have come close to becoming one continuous event. Anna Wintour watched from the crowd, though she kept a lower profile this year after the controversy over the John Galliano exhibition she had commissioned and which the Met canceled.