Newlistreet Organics and Actress Shin Se-kyung Launch Resource Circulation Campaign for Sustainable Beauty

Beauty tech company Newlistreet Organics, through its AI brand eganiks, is initiating a significant environmental campaign in collaboration with its brand ambassador, actress Shin Se-kyung. Titled 'Beautiful Skin. Beautiful Earth.', the initiative aims to promote resource circulation and sustainability within the beauty industry.

The campaign focuses on encouraging consumers to participate by returning not only unused beauty devices but also other household electronics such as mobile phones, laptops, and televisions. The collected items will be channeled into systems for reuse and resource circulation, embodying a consumer-driven approach to environmental responsibility.

Participants in this green beauty project will be rewarded with 'Circular Rewards.' These rewards can be applied towards the purchase of eganiks' AI home beauty device, 'Tighthera,' which utilizes AI-based personalized technology for customized at-home care. The scope of these rewards is also set to expand, encompassing future skincare product lines, thereby incentivizing continued engagement with the brand's sustainable practices.

Newlistreet Organics views this project as more than just a simple trade-in program. It represents a holistic approach that considers the entire product lifecycle, from production to purchase, aiming to integrate sustainability at every stage. The initiative underscores the company's commitment to fostering a circular economy within the beauty and electronics sectors.