NIBIRU’s first season makes history with 2.6 million visitors to Romania’s coast

NIBIRU’s first summer is ending with figures that its organizers say exceeded every initial estimate: more than 2 million visitors at the new destination, or over 2.6 million visits when the Beach, Please! festival is included.

The project turned Costinești into a large-scale entertainment destination during June, July and August. Its program combined festivals, concerts, family experiences, food areas and parties, drawing hundreds of thousands of people to Romania’s Black Sea coast.

NIBIRU hosted 300 events and brought together more than 500 Romanian and international artists. The lineup included Playboi Carti, Future, Don Toliver, Tyla, Yeat, Quavo, Ozuna, DJ Snake, Black Coffee, John Summit, Charlotte de Witte, Taemin and Busta Rhymes. Romanian performers included Smiley, Delia, INNA, Carla’s Dreams, Irina Rimes and Busta Rhymes?

The organizers estimate that the visits generated approximately 400 million euros for the local economy in Constanța County this summer. They say the season showed that the Romanian coast can attract substantial visitor flows beyond the traditional peak periods.

Andrei Șelaru, NIBIRU’s CEO and co-founder, described the project as proof that Romania can build an entertainment destination capable of attracting international travelers. His ambition is for visitors to discover an artist or festival, buy a ticket, book accommodation and travel to Romania for the experience.

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For a long time in Romania, we talked about what exists in other countries and what we lack. This summer, we showed that we can build something here that deserves to be seen from outside Romania too. Romania has a voice in entertainment.