Nidar Moves Candy Production Abroad; Norwegian Favorites May Disappear

Nidar, a well-known Norwegian confectionery company, is set to relocate the production of several of its iconic candies outside of Norway. Brands such as Smørbukk, Laban, IFA, and Doc will no longer be manufactured domestically, according to reports by Adresseavisen.

The company intends to reorient its factory in Trondheim to specialize exclusively in chocolate production. This strategic shift could also lead to the discontinuation of other long-standing products, including Gullbrød, which has been produced in Trondheim since 1915, and Hobby, launched in 1973.

While some beloved treats may disappear from the Norwegian market, Nidar plans to ramp up production of other items. This includes chocolate bars, various bagged candies, and Smash. A new production line dedicated to Smash is scheduled to become operational this autumn, signaling a focus on these product categories.

Elisabeth Aandstad Ekheim, Communications Director at Orkla Snacks, confirmed Nidar's evolving role as a dedicated chocolate factory. She stated that the company has made significant investments in the Trondheim facility, and anticipates an overall increase in production volume over time. In the previous year, Nidar reported substantial financial performance, with revenues of 3.1 billion kroner and an operating profit of 447.8 million kroner.

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Nidar will get a clearer role as a chocolate factory.