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Nilofa targets four million Banana Milk sales this year
🇲🇾 Malaysia /Economy & Trade

Nilofa targets four million Banana Milk sales this year

From Utusan Malaysia · () Malay

Translated from Malay, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Nilofa Group aims to sell four million units of its Banana Milk product by the end of the year.
  • The beverage, which previously sold over seven million units before a pandemic-related halt, returned to the market in July.
  • Nilofa is focusing on quality over quantity in its business partner network and targeting international markets, including Indonesia, within three to five years.

Nilofa Group is targeting sales of approximately four million units of its Nilofa Banana Milk by year-end, driven by market expansion and the development of its "Rakan Niaga" (Business Partner) network. The popular beverage product made its return to the market in July, after initially achieving sales of over seven million units since its launch in November 2019 before production ceased around 2021 due to operational challenges during the COVID-19 pandemic.

We want to build a stronger business, develop entrepreneurs with us, and ultimately see a Malaysian brand grow beyond Malaysia.

— Noor Neelofa Mohd NoorThe founder of Nilofa Group expressed her aspirations for the brand's future growth.

Noor Neelofa Mohd Noor, founder of Nilofa Group, stated that the relaunch signifies more than just bringing back a popular product; it's the foundation for the company's new growth strategy. "We are back with the experience of selling over seven million units before, but this time our aspiration is much greater," she said. "We want to build a stronger business, develop entrepreneurs with us, and ultimately see a Malaysian brand grow beyond Malaysia."

If previously in 2019 we used a large-scale agent and stockist approach, this time we prioritize quality over quantity.

— Noor Neelofa Mohd NoorNilofa's founder explained the shift in strategy for building their business partner network.

Nilofa is prioritizing quality over quantity in building its Rakan Niaga network, limiting participation to 50 selected partners nationwide. This contrasts with the previous large-scale agent and stockist approach used in 2019. "If previously in 2019 we used a large-scale agent and stockist approach, this time we prioritize quality over quantity," Neelofa explained. "We want to collaborate with business partners who can grow with us, have the right mentality, and good business ethics."

We want to collaborate with business partners who can grow with us, have the right mentality, and good business ethics.

— Noor Neelofa Mohd NoorShe elaborated on the criteria for selecting business partners for the Nilofa brand.

Looking ahead, Nilofa is setting its sights on international markets, particularly Southeast Asia, within the next three to five years. Preparations for documentation, procedures, and market requirements are underway. The company plans to participate in an exhibition in Bali, Indonesia, in early September with SME Corp to introduce its products and connect with buyers. "For further expansion, we see the Southeast Asian and international markets as having great potential," Neelofa added. "We want to make Nilofa a Malaysian consumer brand that can compete in the international market."

For further expansion, we see the Southeast Asian and international markets as having great potential.

— Noor Neelofa Mohd NoorNeelofa highlighted the company's focus on global markets for future growth.
DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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