Norway-England match led World Cup viewership in South America

The FIFA World Cup 2026 garnered significant viewership across South America, with the Norway versus England match emerging as the most-watched game on Paramount+. The streaming service reported 1.75 million viewers for this particular fixture across Argentina, Chile, Colombia, Ecuador, Peru, and Uruguay.

This viewership data highlights the strong regional interest in the tournament and the effectiveness of streaming platforms in delivering live sports content. Paramount+ subscribers in these six South American countries collectively logged an impressive 147 million hours of viewing time throughout the World Cup.

The distribution agreement with DSports enabled Paramount+ to incorporate the World Cup matches onto its platform, facilitating broad access for fans in the region. The Norway-England game's leading performance underscores its appeal among the subscriber base.

While the Norway-England match topped the list, other popular games included Argentina against Egypt and France versus Morocco. Although specific viewership numbers for these matches were not detailed, their inclusion among the most-watched games indicates a high level of engagement from South American audiences.