NPD Explores Flirtatious Side with New Single 'I Love You But You Lebih Love Me'

Indonesian pop trio New Pusat Dunia (NPD) has unveiled their latest single, "I Love You But You Lebih Love Me," released on May 29, 2026. Following their previous hit "Sempurnanya Aku," this new track marks a departure, venturing into pop jazz and big band pop with a distinct Broadway-style brass section. The result is a fresh, energetic sound infused with NPD's signature playful character.

Produced by Rey Tobing and Peter Lawdenk, the song is designed to be catchy and create an enjoyable atmosphere from the first listen. Lyrically, "I Love You But You Lebih Love Me" centers on a person aware of their own charm, recognizing that someone's affection for them is significantly stronger. This theme is presented with a light, flirtatious, and confident tone.

The concept for the song emerged spontaneously during a studio conversation between NPD members Kev, Niky Putra, and Mario Caesar. The phrase "I love you but you lebih love me" struck them as instantly memorable and became the song's central hook. The trio collaborated with several other musicians to enrich the track, including Iqbaal Ramadhan on acoustic guitar and Rio Alief on drums. Vocal direction was provided by Barsena Bestandhi, with backing vocals from Sonia Dara and Kimberly Angwen.

NPD intends for this song to convey that love stories don't always need to be dramatic or sad. They believe falling in love can be a light, fun, and positive experience. This message is amplified by the uplifting musical arrangement, making it suitable for starting the day or accompanying various activities. The Broadway influence extends to the single's artwork, which represents each member's unique character and complements the music's style. The release signifies NPD's commitment to exploring their musical identity, with hints of future projects still under wraps.

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I love you but you lebih love me